
Photo: Selahatin
Products
Beauty News from December 2025
From a clean fragrance out of the Turkish beauty scene to a fashion-forward toothpaste collab, these are last month’s beauty industry highlights.
Text Wonderflaw
Pantone names Cloud Dancer for 2026: Pantone has named Cloud Dancer as its 2026 Color of the Year. The soft, muted white is meant to evoke a sense of quiet and calm.
Rare Beauty introduces Find Comfort Lip Butter: Rare Beauty’s new Find Comfort Lip Butter launches on December 13. Available in four shades, the moisture-rich formula is designed to keep lips smooth and supple.
Rick Owens x Selahatin launch limited travel kit: Rick Owens has teamed up with artisanal oral-care brand Selahatin on a limited-edition travel set that includes a toothpaste, mouthwash, mouth spray, and toothbrush.
Gap and Summer Fridays team up: Gap’s collaboration with Summer Fridays launches with a campaign starring actress Barbie Ferreira. The collection features loungewear and pajama sets emblazoned with the Summer Fridays logo, paired with complimentary skincare and makeup minis with every purchase.
Chappell Roan is M·A·C’s new global ambassador: Singer Chappell Roan has been named global brand ambassador for M.A.C Cosmetics. Her debut campaign was photographed by Inez & Vinoodh.
Mehry Mu x Zeyrek Çinili Hamam debut limited bags: Güneş Mutlu Mavituncalılar’s handbag label Mehry Mu has unveiled a limited-edition collaboration with Zeyrek Çinili Hamam. Crafted with traditional peştemal textiles and Kilis artisans’ quilting techniques, the bags are now available at the hammam’s boutique.
RMS Beauty lands in Turkey: Clean makeup pioneer RMS Beauty has landed in Türkiye. Founded in 2009 by makeup artist Rose-Marie Swift, the brand is now available at Beymen, with a curated selection that includes its cult mascara, cream eyeshadows, and signature luminizer.
Jung Kook joins Chanel as global ambassador: K-pop star Jung Kook, a member of BTS, has been appointed as Chanel’s new global ambassador for fragrance and beauty.
Billie Eilish launches two fragrances: Billie Eilish expands into fragrance with two distinct scents. Eilish leans warm and comforting with notes of vanilla and musk, while Eilish No. 2 explores a darker direction, built around floral and woody accords.
Swan Beauty introduces an AI-Powered smart mirror: Swan Beauty has unveiled the Swan Mirror, a smart mirror powered by artificial intelligence and augmented reality. Operating on a membership model, the mirror offers skin analysis, personalized product recommendations, and routine tracking.
Flormar names Hande Erçel as brand ambassador: Flormar Türkiye has announced actress Hande Erçel as its new brand ambassador.
Homemade Aromaterapi unveils Eau de L’Amour: Homemade Aromaterapi has introduced Eau de L’Amour, a new fragrance crafted with natural ingredients. Floral and woody in character, the scent blends jasmine, neroli, geranium, ylang-ylang, lavender, and cedarwood.