Beauty News from January 2026

Moroccanoil steps into lip care: Moroccanoil has introduced a new lip balm range available in three shades. Formulated with hyaluronic acid, peptides, and argan oil, the balms are designed to hydrate and soften lips without a sticky finish.

Final Touch searches for Türkiye’s next makeup artist: The upcoming competition series Final Touch will spotlight Türkiye’s next makeup artist, with 40 contestants competing before judges Fezi Altun and Seçkin Süngüç.

Sephora gets spicy with Tabasco: Sephora has teamed up with hot sauce brand Tabasco for an unexpected collaboration. The Outrageous Plump Volume X Tabasco lip gloss puts a spicy twist on plumping beauty.

Kendall Jenner fronts Emporio Armani Fragrances: Kendall Jenner has been named the new global brand ambassador for Emporio Armani Fragrances. The model stars in the campaign for the brand’s latest women’s fragrance, Power of You.

Prada adds Santal Chai to Les Infusions: Prada Beauty expands its Les Infusions de Prada line with Infusion de Santal Chai. Created by perfumer Daniela Andrier, the woody, spice-forward scent layers cardamom and citrus with sandalwood and musk.

L’Oréal Professionnel unveils infrared hair dryer: L’Oréal Professionnel introduces AirLight Pro, a new hair dryer developed with infrared light technology. Designed to reduce heat-related damage during drying, the device also helps maintain moisture and enhance natural shine.

Chanel’s Rouge Noir becomes a makeup collection: Chanel has translated its iconic deep burgundy shade Rouge Noir into a full makeup collection. The range spans face, eye, lip, and nail products, with Nana Komatsu fronting the campaign.

Jones Road moves into body care: Bobbi Brown has expanded Jones Road into body care, extending the brand’s pared-back, skin-first philosophy beyond makeup. The debut lineup includes an exfoliant, body oil, lotion, cream, and shower gel.

YSL debuts Lash Latex Mascara: Yves Saint Laurent Beauty has introduced Lash Latex, a new mascara designed to lengthen and curl lashes with its dense-bristle brush. The sweat-resistant formula is enriched with hyaluronic acid to help condition the lashes.

Emily DiDonato is Vichy’s new face: Model Emily DiDonato has been named Vichy Laboratoires’ new global brand ambassador. She will front the brand’s skincare and haircare campaigns and serve as its lead voice across social platforms.

Patrick Starrr’s ONE/SIZE arrives in Türkiye: ONE/SIZE, the makeup brand founded by artist Patrick Starrr, is now available at Sephora Türkiye. Starrr is known for working with names like Kris Jenner, Katy Perry, Paris Hilton, and Naomi Campbell.

Nike brings neuroscience to footwear: Nike has unveiled two new footwear designs developed through more than a decade of neuroscience research. Called Mind 001 and Mind 002, the shoes are designed to stimulate the soles of the feet, supporting focus, body awareness, and a greater sense of presence.

Caudalie opens a yoga studio in Paris: Caudalie has opened a yoga and Pilates studio in Paris’ Le Marais district. The space offers a range of class programs alongside a spa area and an on-site Caudalie boutique.

Daisy Edgar-Jones joins Estée Lauder: Estée Lauder has announced Daisy Edgar-Jones as its new global brand ambassador. The actress’s first campaign for the brand is set to debut on February 2.

Madonna fronts Dolce & Gabbana’s The One: Madonna is the face of Dolce & Gabbana’s The One fragrance collection, marking the launch of two new scents. The campaign was shot by Mert Alaş.

Laneige drops new lip tints: Laneige has introduced a new lineup of lip tints in eight shades. The glossy formulas are infused with ceramides and peptides to help keep lips hydrated and smooth.

Istanbul’s first multi-brand K-beauty store opens: K-beauty retailer Merumy has opened its first store at Meydan İstanbul Mall, stocking Korean favorites like Medicube, Anua, Dr. Althea, and TIRTIR. The brand is set to expand with a second location at the Mall of Istanbul by the end of January.

Semiha Berksoy takes over Istanbul Modern: İstanbul Modern will host Aria of All Colors, a major exhibition spotlighting the multidisciplinary artist Semiha Berksoy. Sponsored by Flormar, the show runs from January 22 to September 6.

Westman Atelier adds 5 new Face Trace shades:  Westman Atelier, makeup artist Gucci Westman’s clean beauty brand, has added five new shades to its Face Trace contour stick lineup: Au Lait, Toast, Coco, Whiskey, and Kola.

Biologique Recherche launches a face-sculpting cream: Biologique Recherche introduced its new formula, Crème M.E.C, this week. The gel-cream hybrid is designed to plump and sculpt facial contours with a glass-skin finish, featuring hydrolyzed collagen, algae extracts, and polyglutamic acid.

L’Oréal Paris Türkiye taps Serenay Sarıkaya: Serenay Sarıkaya has been named L’Oréal Paris Türkiye’s new brand ambassador. The actress stars in the campaign for the Elseve haircare line.

Kaia Gerber Is the new global face of NARS: NARS has named Kaia Gerber as its new global brand ambassador. She fronts the Afterglow Lip Balm campaign, photographed by NARS founder François Nars.

Kevin Costner’s niche fragrance move: Kevin Costner has entered a long-term collaboration with Swedish niche fragrance brand 19-69. The first release from the partnership is expected to drop in the coming months.

Olive Young is coming to Sephora: Sephora has announced a new partnership with Korean beauty retailer Olive Young. Starting in fall 2026, Olive Young spaces will roll out in Sephora stores across the US, Canada, Hong Kong, Malaysia, and Singapore, with plans to expand to the Middle East, the UK, and Australia in 2027.

Demi Moore joins Kérastase: Kérastase has named Demi Moore as its new global ambassador. Shot by Inez & Vinoodh, the campaign spotlights the brand’s revamped Chronologiste line.

Estée Lauder updates Double Wear: Estée Lauder has updated the formula of its cult Double Wear Stay-in-Place foundation. The new version is designed to layer more smoothly, balance oil, last longer, and comes with an expanded shade range.

Acqua di Parma launches its first celebrity campaign: Acqua di Parma is marking its 110th anniversary with its first-ever celebrity campaign. Michael Fassbender and Sabrina Impacciatore star as the faces of the new shoot.

Chanel launches body care for Valentine’s: Chanel has introduced a Valentine’s Day body care collection built around Chance fragrances Eau Splendide, Eau Tendre, and Eau Fraîche. The range includes a liquid soap, body lotion, and body oil.

Hande Erçel fronts Flormar’s new mascara: Flormar has unveiled its first launch with new brand ambassador Hande Erçel. The Volume Up mascara features a silicone brush designed to lengthen lashes and build volume, and it’s enriched with vitamin E for added lash care.

E.l.f. and H&M drop a fragrance collection: E.l.f. has partnered with H&M on a limited-edition fragrance collection featuring three scents. The drop is playfully titled Make It Make Scents.

Goop joins the NAD+ cream wave: Goop has introduced a new moisturizer featuring NAD+, one of the buzziest ingredients in the longevity space. Youth-Boost NAD+ Peptide Rich Cream is designed to help soften visible signs of aging.

Pat McGrath Labs files for bankruptcy: Pat McGrath Labs, founded by makeup artist Pat McGrath in 2015, has filed for Chapter 11 bankruptcy, as it moves to restructure its debts. The filing follows months of speculation that the brand was exploring a sale.

Protein Lattes arrive at Starbucks: Starbucks Türkiye has expanded its drinks menu with protein-based options, introducing the Protein Latte, Iced Protein Latte, Protein Matcha Latte, and Iced Protein Matcha Latte. Customers can also swap regular milk for protein milk in any drink at no extra cost.

Clinique La Prairie introduces a mental reset program: Clinique La Prairie has introduced Life Reset, a seven-day program centered on mental well-being, now available at its clinics in Switzerland and China. The experience focuses on restoring emotional balance while also supporting sleep quality, immune health, and cardiovascular function.

NikeSKIMS channels ballet for Spring 2026: K-pop icon LISA stars in the campaign for NikeSKIMS’ Spring 2026 collection. Inspired by the discipline and fluidity of ballet, the line launches on February 5.

Prada Beauty launches a new concealer: Prada Beauty introduces a new concealer with a lightweight feel, a luminous finish, and medium coverage. Available in 21 shades, the formula is infused with peptides and squalane to support skin hydration.