Beauty News from March 2026

Salt & Stone lands in Türkiye

Clean body care brand Salt & Stone is now available in Türkiye, launching at Sephora. The assortment includes the brand’s deodorants, along with a body mist and body lotion.

Benefit launches Play Daze Airy Liquid Blush

Benefit Cosmetics has introduced Play Daze Airy Liquid Blush, a new liquid cheek product available in five shades. The matte formula is designed to deliver buildable color in a lightweight texture.

Olaplex updates its cult No.3 treatment

Olaplex has reformulated its cult No.3 treatment, relaunching it as No.3 Plus Complete Repair Treatment. The updated version is positioned as a more intensive repair treatment, designed to address visible damage more effectively than the original formula.

Monastery made opened a Paris pop-up

Botanical skincare brand Monastery Made opened The Skin Sanctuary, a temporary pop-up space operating during Paris Fashion Week. Located in the Marais, the space featured the brand’s products alongside on-site facial treatments.

Sophie Buhai unveiled sculptural perfume vials

Jewelry designer Sophie Buhai debuted her newly designed perfume bottles during Paris Fashion Week. The sculptural vials are crafted from hand-finished onyx, quartz, jade, and silver.

Marc Jacobs Beauty signals a return

​​Marc Jacobs Beauty, which shut down in 2021, signed a new licensing agreement with Coty two years later. Makeup artist Thomas de Kluyver used the brand’s unreleased products backstage at the latest New York Fashion Week show, signaling that Marc Jacobs Beauty may be preparing for a return.

Sarah Pidgeon fronts Rhode’s spring drop

Rhode has tapped Sarah Pidgeon, who plays Carolyn Bessette in the series Love Story, for its spring campaign. The collection introduces pink-toned versions of Peptide Lip Tint and Pocket Blush, along with Rhode’s iconic phone case.

Gisele Bündchen joins Garnier

Gisele Bündchen is the first global brand ambassador for Garnier. The model also appears in the campaign for the brand’s new Diamond Sleek hair care spray.

Hourglass taps Olivia Dean

Olivia Dean is the new face of Hourglass Cosmetics and appears in the brand’s latest campaign film. The collaboration also introduces The Olivia Dean Edit, a small capsule featuring three Hourglass products.

Glossier grows its fragrance line with You Soie

Glossier is expanding its fragrance lineup with Glossier You Soie. The warm, solar scent features notes of bergamot, rice milk, tiare flower water, jasmine, and ambrox.

Bella Hadid is Prada Beauty’s first ambassador

Bella Hadid has been named the first global beauty ambassador for Prada. She will also front the campaign for the brand’s new blush, Prada Touch.

Rare Beauty launched a new foundation

Rare Beauty is introducing a new foundation, True to Myself Natural Matte Longwear. The formula offers medium-to-full coverage with a soft matte finish, along with hydrating ingredients that help soften the look of pores.

Cardi B’s haircare brand gets a date

Cardi B’s haircare brand Grow-Good Beauty arrives April 15. The collection includes a shampoo, conditioner, mask, and serum.

Ouai introduces Bond Repair Balm

Hair stylist Jen Atkin’s brand Ouai introduced Bond Repair Balm. The product is designed for hair affected by color and other chemical treatments.

Lily Collins joins Rōz Hair

Lily Collins is the new face of Rōz Hair, founded by celebrity hairstylist Mara Roszak, whose clients include Emma Stone, Nicole Kidman, and Margot Robbie. The actor appears in the brand’s Hair That Shapes You campaign.

Beyoncé’s Cécred moves into styling

Cécred, the haircare brand founded by Beyoncé, is expanding into styling. The lineup includes a heat protectant spray, volumizing mousse, strong-hold gel, hairspray, as well as brushes and combs.

818 Tequila and Salt & Stone team up

818 Tequila, founded by Kendall Jenner, has teamed up with Salt & Stone on a limited-edition Amber & Agave collection. The range includes a deodorant, body wash, body mist, and candle, all built around warm, woody notes.

Veronique Gabai and Kelly Rutherford’s new rosy scent

Veronique Gabai has collaborated with American actress Kelly Rutherford on a limited-edition fragrance. Titled Rose Première by Kelly Rutherford, the scent draws inspiration from the South of France and features notes of bergamot, vanilla, musk, and rose.

Aveeno and Mayo Clinic Partner on oat research

Aveeno has entered a three-year collaboration with Mayo Clinic. The partnership will support research and development centered on oat, the brand’s key soothing ingredient.

Lisa Eldridge steps down from Lancôme

Makeup artist Lisa Eldridge has announced she is stepping down as Global Creative Director of Lancôme to focus on her own brand, a role she has held since 2014. A successor has not yet been named.

K-Beauty brand Anua enters dermocosmetics

Anua has launched its Barrier Reboot line, developed in collaboration with dermatologists. The collection includes three moisturizers designed to support the skin barrier.

Alix Earle launched Reale Actives

Alix Earle has founded acne-focused skincare brand Reale Actives. The lineup includes a cleansing balm, an exfoliating cleanser, a mandelic acid serum, and a barrier-supporting moisturizer.

Deciem revives The Chemistry Brand

Deciem is bringing back its body care line, The Chemistry Brand. The brand’s cult Hand Chemistry cream, designed to target signs of hand aging, is set to relaunch on April 2.

Henkel acquires Olaplex

Henkel has acquired Olaplex in a $1.4 billion deal. The German company also owns haircare brands including Schwarzkopf and Not Your Mother’s.

Sienna Miller stars in Charlotte Tilbury campaign

Sienna Miller appears in the latest campaign for Charlotte Tilbury. The actress stars in visuals for the Pillow Talk Blush Balm Lip Tint, a lip product designed to deliver hydration with a natural tint.

A K-Beauty exhibition opens in Paris

Musée Guimet in Paris is currently hosting an exhibition dedicated to K-beauty. On view through July 6, K-Beauty: Korean Beauty, Story of a Phenomenon explores the evolution of beauty practices in Korea, from historical traditions to the present day.

M.A.C and Conner Ives unite for trans equality

M.A.C Cosmetics has teamed up with designer Conner Ives on a limited-edition release featuring a lipstick and a T-shirt. Proceeds from the collaboration will be donated to organizations supporting trans equality in the United States.