Charismatic Florals Exist (and should be a fragrance subgenre)

Ten creative compositions that will convince you to make a floral pick.

March 31, 2022

In the fragrance world, there used to be a stigma around florals: Once you get yourself a bottle with floral notes, it’s going to smell heavy and old-school. Well, not anymore. And for that, we have ingénue perfumers and experimental yet mainstream brands like Le Labo, Byredo, and that have started to come up with creative pairings to thank for, for shining a refreshing light on the floral category. With this perennial olfactory renaissance, we now have many characteristic, charismatic, and light compositions to choose from. You, too, can switch to the floral side with one of these genderless perfumes below.