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Fragrance

Meet the Season’s Most Captivating New Scents

Our latest fragrance edit is here, featuring standout picks crafted by master perfumers, bottled beautifully, and built around mood-lifting notes that just make sense right now.

Text Ebru Kabacık

June 3, 2025

Spring and early summer are high season for fragrance. It’s when brands roll out their newest blends—lighter, brighter, often floral—designed to match the shift in air and energy. The notes get fresher. The stories? A little more playful. From zodiac-inspired blends like Air of Aquarius to Bottega’s golden-daydream fantasy, this season’s launches have main character energy.

Pro tip: When picking a scent, trust your gut. The one that instantly lifts your mood? That’s the one.

Below, a curated roundup of what’s new and what’s worth spritzing.

Chanel Eau Splendide, 100 ml, $176

The newest addition to the Chance family, Eau Splendide blends raspberry and rose geranium with iris, mint, cedarwood, and peach. A modern fruity-floral that wears like a breeze on skin. Created by Chanel’s in-house legend Olivier Polge.

Byredo Blanche Absolu de Parfum, 100 ml, $385

Meet the richer, longer-lasting sibling of Byredo’s cult-favorite Blanche. It opens with aldehydes and rose, evoking crisp white sheets and a bar of fancy soap. A heart of peony and violet softens into a musky, sandalwood base. Bonus move: layer it with Mojave Ghost for an addictive twist.

Yves Saint Laurent Libre L’Eau Nue Parfum de Peau, 90 ml, $195

A citrusy, stripped-back take on Libre. It keeps the signature lavender but swaps warm vanilla for bright mandarin and lemon. Orange blossom adds a floral whisper, and the staying power is no joke.

Glossier You Fleur EDP, 50 ml, $78

We love the pastel bottle, but it’s the skin-like softness that seals the deal. Fleur adapts to everyone a little differently, with its airy blend of mineral accord, ylang ylang, and apricot. Fresh, sheer, and unmistakably “you.”

Jo Malone London Fig & Lotus Flower Cologne, 100 ml, $168

Easy, breezy, and made for everyday wear. Fig leaf and lotus blossom keep things floaty, while vetiver brings in a clean, earthy finish.

Bottega Veneta Colpo di Sole, 100 ml, $450

A Venetian daydream in scent form. Colpo di Sole opens with bergamot, orange, and osmanthus flower, then mellows into a soft swirl of vanilla and vetiver. Summer elegance, bottled.

Bvlgari Allegra Insieme, 100 ml, $295

Fresh and luminous with a soft floral heart. Peony and rose take center stage, while musk, cedarwood, and a splash of citrus round it out. Created by the father-daughter duo Camille and Jacques Cavallier.

Sana Jardin Air of Aquarius Eau de Parfum, 50 ml, £115

Created in honor of Pluto’s shift into Aquarius (yes, really), this one’s built around mood-boosting lemon oil. Lavender, neroli, and rosemary lead the heart, while jasmine and ambroxan ground the blend in something fresh but steady.

Louis Vuitton eLVes, 100 ml, $345

Ginger, peach, and cinnamon lead the way in this cozy new launch. Coconut milk, lily, and rose bloom in the heart, grounded by velvety patchouli. Dreamy yet warm, like late summer in a bottle.

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