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22 Brands Shaping Turkey’s Beauty Scene

We’ve curated a selection of inspiring names shaping the future of Turkish beauty culture.

Text Ebru Kabacık

Beauty Pros

Eda Sürücü on Harnessing Nature’s Power in Skincare

Founded by Eda Sürücü Kaya, Pelcare is reimagining Turkish beauty with vegan, plant-based essentials.

Text Seda Yılmaz

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