We’re Breaking Down the Berry Blush Trend

One of the joys of beauty is how trends come and go, constantly shifting the way we play with makeup. Last year, it was all about latte makeup, boyfriend blush, and cherry cola lips. This spring, it’s the berry-toned blush look leading the way—a look defined by blueberry and plum shades that feel both fresh and moodily romantic. The trend first picked up momentum thanks to Hailey Bieber, who once again turned a soft beauty moment into a viral sensation. Her plum-toned cream blush from her brand Rhode became a blueprint for the look.

Pulling it off is refreshingly simple. All you need is a plum blush that flatters your skin tone and a brush—though if you’re using a cream or liquid formula, your fingers will work just fine. Tap the product across your cheekbones and the bridge of your nose, blending well to create a natural, lived-in flush. You can also bring in a boyfriend blush feel by applying it slightly lower on the cheeks. For longer wear, layer a powder blush in a similar tone over your cream or liquid base. And if plum feels a little too cool for your complexion, try warming things up with a touch of bronzer underneath.

Ready to join the berry party? These 10 blushes have just the vibe: