How to Rewind Your Skin’s Age Clock

For a long time, we believed that the way our skin ages was mostly determined by our genes. Now we know it’s more layered than that. Daily habits — from sleep and sun exposure to pollution and stress — shape how our skin behaves. That’s why a more holistic approach to skincare has become essential.

This is where epigenetics steps into the spotlight. It examines how our environment and the way we live can influence the genes that support the skin’s youthful functions.

Backed by over fifteen years of epigenetic research, NIVEA has achieved a major breakthrough in this field. Epicelline®—developed through the testing of more than fifty thousand ingredients—is powered by the brand’s patented Age Clock Technology, which measures the skin’s biological age. This innovative active is designed to support the skin’s natural youthful functions.

Age Clock Technology doesn’t just support the idea of rewinding the skin’s age clock* — it brings a new perspective to visible aging. Instead of treating skin age as a number tied solely to time, it considers the combined effects of genetic, environmental, and biological factors. This approach led NIVEA to create the Cellular Epigenetics Serum, designed to support the skin’s youth-preserving functions.

Formulated with Epicelline®, the NIVEA Cellular Epigenetics Serum has been shown to help visibly rewind the age clock* in just two weeks — leaving skin firmer, smoother, and more refreshed.

Simple daily rituals can support your skin’s age clock. Use the NIVEA Cellular Epigenetics Serum as part of your routine, applying it gently. An ice roller adds a cooling boost, helps the formula sink in, supports circulation, and eases puffiness. Regular face yoga is another way to help rewind the clock — it boosts renewal, softens fine lines, and offers grounding moments of self-care. And if you enjoy professional facials, including the serum in your treatment is a smart idea.

*Helps reduce visible signs of aging in two weeks. Independent study, 40 women, clinical and self-assessment, 2024.