Beauty News from August 2026

The Purest Solutions enters hair and body care

Known for its ingredient-focused skincare, Turkish beauty brand The Purest Solutions is expanding into hair and body care. The collection includes three shampoos, a body scrub, and a body lotion.

Jonathan Bailey is Armani Fragrance’s new face

Jonathan Bailey has been named Giorgio Armani’s global fragrance ambassador. The actor fronts the campaign for the brand’s woody, warm men’s fragrance, I Will.

M.A.C celebrates Jean-Michel Basquiat

M.A.C Cosmetics has unveiled a limited-edition collection inspired by artist Jean-Michel Basquiat. The lineup includes a brush set, lipsticks featuring Basquiat’s signature crown motif, Eye Paint, a multi-use pencil, and a makeup bag.

Drunk Elephant launches peptide foundation

Drunk Elephant has introduced Kamo Triple-Peptide Cover Drops, a new peptide foundation available in 25 shades. The formula combines a 4% peptide complex with marula oil, green tea seed oil, and squalane, and is designed for long wear with a natural finish.

Westman Atelier has a new foundation

Makeup artist Gucci Westman’s clean beauty brand, Westman Atelier, has introduced Suprême Bio-Complex Liquid Foundation. Available in 30 shades, the medium-coverage hybrid formula helps reduce the appearance of pores while leaving skin looking smoother.

e.l.f. teams up with Bubble

e.l.f. and skincare brand Bubble have created a hybrid makeup and skincare collection. The lineup includes a tinted lip serum, liquid bronzer, serum blush, lip balm, liquid blush, and a moisturizer that gives skin a bronzed finish.

Jo Malone London enters Fortnite

Jo Malone London is bringing its new Sea Salt & Bergamot Cologne into the world of Fortnite, in a move aimed at reaching a younger generation of consumers.

Helena Christensen fronts Saie’s first eyeshadow

Saie has introduced its first eyeshadow, SuperSuede Baked Eyeshadow. The collection of single shadows comes in six semi-matte and five shimmer shades, with model Helena Christensen starring in the campaign.

Nicolas Ghesquière designs for La Beauté Louis Vuitton

La Beauté Louis Vuitton has unveiled its first collaboration, bringing together makeup creative director Pat McGrath and women’s creative director Nicolas Ghesquière. Featuring the house’s signature Monogram, the collection includes an eyeshadow palette, lip balm, glitter, and lipstick.

Hudson Williams joins SKIN1004

Actor Hudson Williams has been named global brand ambassador for popular K-beauty brand SKIN1004.

Watsons names its signature green with Pantone

Watsons is marking its 185th anniversary through a collaboration with the Pantone Color Institute. The brand’s signature green has been officially named Watsons Evergreen and incorporated into its visual identity.

Acne Studios x Frédéric Malle adds body care

Acne Studios and Frédéric Malle have followed up their 2024 fragrance collaboration with a new body care collection. The line includes a shower gel and body milk.

Tower 28 launches its first foundation

Known for its sensitive-skin-friendly makeup, Tower 28 has launched its first foundation, Swipe Serum Foundation. The medium-coverage formula comes in 36 shades and is formulated to help prevent breakouts.

Caudalie enters haircare with a focus on hair loss

Caudalie is moving into haircare with a new collection targeting hair loss and thinning. The Hair Density Serum combines patented VineOxyl with peptides to help strengthen thinning and weakened hair.

Gracie Abrams stars in Chanel film by Joe Wright

Gracie Abrams stars in the new campaign film for Chanel Coco Mademoiselle Crush Absolu. Directed by award-winning filmmaker Joe Wright, the film follows Abrams as a modern Coco Mademoiselle navigating Paris on her own terms.

Kristen Bell joins L’Oréal Paris

L’Oréal Paris has named Emmy-winning actress Kristen Bell its new global brand ambassador. She appears in the brand’s new campaign film and will also front an upcoming campaign for L’Oréal Paris 24H Midnight Cream.

advb introduces cool-toned eyeshadow palette

Content creator Şeyda Erdoğan’s beauty brand advb has introduced Trust The Cold, a new eyeshadow palette with a mix of cool-toned mattes and shimmers. Some shades can also double as blush.

Britney Spears’ son Jayden James covers MACzine

Britney Spears’ 19-year-old son Jayden James is the new cover star of M.A.C Cosmetics’ digital publication, MACzine. The model and musician stars in a shoot featuring the brand’s cult Fix+ Setting Spray.

Tennis star Aryna Sabalenka joins Moroccanoil

Professional tennis player Aryna Sabalenka has been named Moroccanoil’s new global brand ambassador. The athlete will star in the brand’s upcoming campaigns.

Briogeo founder Nancy Twine introduces Soulstice

Briogeo founder Nancy Twine is launching a new haircare brand, Soulstice, on September 1. With a focus on hydration and accessible pricing, the debut collection includes shampoo, conditioner, a hair mask, curl cream, and smoothing cream.

Goop opens first restaurant

Gwyneth Paltrow’s Goop has opened its first restaurant in Del Mar, San Diego. Launched as a delivery concept in 2021, Goop Kitchen is adding dine-in, with a Michelin-experienced culinary team serving a menu free of gluten, seed oils, and refined sugar.

Charlotte Tilbury expands Airbrush Flawless

Charlotte Tilbury has added two new products to its Airbrush Flawless line: Blur Loose Powder and Blush Blur. Jerry Hall, Leni Klum, Grace Van Patten, and Noor Stars star in the “Flawless Is a Feeling” campaign.

Florence Pugh fronts Max Mara’s first fragrance

Max Mara has introduced its first fragrance, created in partnership with Shiseido. Max Mara Le Parfum blends notes of tuberose, vanilla, sandalwood, and cedarwood, with Florence Pugh starring in the campaign.

Fenty Beauty drops new Pro Filt’r Foundation

Fenty Beauty is introducing Pro Filt’r Fluid Flex Foundation on September 4. Available in 50 shades, the lightweight, medium-coverage formula has a matte finish and is made for long wear.