Beauty News from September 2026

Rhode lands in Turkey

Hailey Bieber’s beauty brand Rhode has launched at Sephora stores across Europe, including Turkey.

Louis Vuitton’s perfumes of the world travels to China

Louis Vuitton’s Perfumes of the World collection turns to China for its latest chapter. Created by master perfumer Jacques Cavallier Belletrud, Tea Storm, Ink Mark, and Moon Tale draw inspiration from the country’s art of living, while Marc Newson’s bottles reference traditional Chinese snuff bottles.

Pat McGrath takes on the bleached brow

Pat McGrath has introduced Invisibrow Gel, a new brow product inspired by the bleached-brow look of the ’90s. Available in six shades, the pigmented gel creates the look of lighter brows without permanently bleaching them.

Victoria Beckham Beauty expands Portofino ’97

Victoria Beckham Beauty has added Hotel Portofino Extrait de Parfum to its Portofino ’97 collection. Created by perfumer Jérôme Epinette, the new fragrance blends notes of bergamot, basil, saffron, fig, and incense.

Dyson launches first AI toothbrush with camera

Dyson has introduced CameraJet, its first electric toothbrush with AI and camera technology. The device helps remove plaque between teeth and features three cleaning modes.

Jo Malone London creates a shampoo for dogs

Jo Malone London has teamed up with British pet care brand WildWash on a new Orange & Cedarwood Shampoo for dogs. Tom Hardy and his dog star in the campaign.

J Balvin joins Giorgio Armani Fragrance

J Balvin has been named Giorgio Armani’s new fragrance ambassador in the U.S. The global music star also stars in the campaign for the brand’s new fragrance, I WILL.

Haus Labs taps Philippine Leroy-Beaulieu

Emily in Paris star Philippine Leroy-Beaulieu is the new face of Haus Labs. The actress stars in the campaign for the brand’s Triclone Skin Tech Collection, which includes foundation and concealer.

Fara Homidi adds mascara to her beauty line

Makeup artist Fara Homidi has introduced Pool Slick Lash Mascara, the latest addition to her namesake beauty line. Its curved bristle brush helps curl, lengthen, and add volume to lashes.

Sephora launches on TikTok Shop

Sephora is coming to TikTok Shop in the U.S. on September 19. Each month, select products will debut first through Sephora Drop Shop before becoming available more widely.

Shark Beauty adds to its LED lineup

Shark Beauty has introduced CryoGlow Clinic Face + Body, a new LED device for use on both the face and body. It also features hot and cold modes for the under-eye area to help soothe and reduce puffiness.

NY gets a beauty store for mini-sized products

Beauty retailer Beauty Space is opening Little Luxuries, a new store in New York specializing in mini-sized beauty products. The store will carry products from 100 brands.

Biologique Recherche opens SoHo flagship

French luxury skincare brand Biologique Recherche has opened a new flagship in New York’s SoHo neighborhood. The space offers the brand’s signature skincare treatments alongside its full range of products.

SkinCeuticals partners with Ferrari’s Formula 1 team

SkinCeuticals has become the official skincare partner of Ferrari’s Formula 1 team, Scuderia Ferrari HP. As part of the partnership, the two will host activations at select Grand Prix races.

Francis Kurkdjian revisits 13 Dior archive fragrances

Francis Kurkdjian has reimagined 13 iconic Dior fragrances for Dioriginals, a new collection created by exploring the house’s fragrance archives. Launching October 1, the scents come in Dior’s classic bottle design dating back to 1948.

Rhode teams up with Alexandra Leclerc

Rhode has created a limited-edition collection with art curator and philanthropist Alexandra Leclerc. Rhode <3 Alexandra Leclerc includes mini Pocket Blushes in three shimmery shades, a candy apple-flavored Peptide Lip Tint, and a charm that attaches to the blush.

New Apple Watch tells you how ready you are for the day

Apple has introduced Apple Watch Series 12 with expanded health-tracking features. The watch measures heart rate and heart rate variability more frequently, while a new readiness score analyzes sleep, activity, and vital signs to assess how prepared the wearer is for the day and for exercise.

LA beauty clinic Contrapposto moves into fragrance

Into The Gloss and Nécessaire co-founder Nick Axelrod-Welk is expanding his Los Angeles clinic, Contrapposto, with a new fragrance line. The collection includes three perfumes: Melting Flowers, Musc Pétille, and Lubanite.

Maison Crivelli opens first boutique in Paris

French haute parfumerie house Maison Crivelli is making its retail debut with a first boutique on Paris’s Rue Saint-Honoré. The space will feature different areas for discovering and experiencing the brand’s fragrances.

Dyson adds a new styling brush

Dyson has introduced Airsmooth, a new styling brush that dries and styles hair at the same time with intelligent heat control. Its teardrop-shaped head helps reach the roots, while specially designed bristles help prevent tangling.

Hourglass founder Carisa Janes opens new beauty space

Hourglass founder Carisa Janes is opening a new SoHo destination for Outside In and Nature of Things. The space brings together both beauty brands with a café, hidden garden, and Fragrance Gallery.

Caudalie Group makes its first beauty acquisition

Caudalie Group has acquired French skincare brand Talm, created for expectant and new mothers as well as sensitive skin. The deal marks the group’s first beauty brand acquisition and will help broaden Talm’s reach.

Yves Rocher adds a botanical nail polish line

Yves Rocher has introduced Laque Botanique, a new vegan nail polish line made with natural-origin ingredients. Available in eight shades, the highly pigmented formulas have a glossy finish.

Lara Worthington launches makeup brand Ommage

Model Lara Worthington has launched Ommage, a new makeup brand debuting September 22. The first collection includes a tinted moisturizer, lipstick, and buffer brush.

Tommy Hilfiger returns to women’s fragrance

Tommy Hilfiger has introduced Freedom, its first new women’s fragrance after a long hiatus. Fronted by Camila Cabello, the scent blends notes of bergamot, pepper, magnolia, jasmine, amber, and vanilla.

Tibi debuts its first fragrance with Abel

Tibi has introduced its first fragrance, created with fragrance brand Abel and unveiled at the label’s Spring/Summer 2027 New York Fashion Week show. The spicy, woody scent blends notes of Timut pepper, grapefruit, and vetiver.

Minimalist makeup brand Merit is coming to Turkey

Known for its pared-back, effortless approach to makeup, Merit is launching at Sephora Turkey soon. The brand’s best-known products include Flush Balm Cream Blush, The Minimalist Foundation Stick, Great Skin Serum, and Signature Lip Blush.

Fenty Skin rethinks the eye patch jar

Fenty Skin has launched Dew N Plump Fresh-Sliced Hydrogel Eye Patches, which help hydrate the under-eye area and prep skin for makeup. Unlike traditional eye patches, they come in an airtight, twist-to-dispense jar that releases the patches one at a time.

Merit and Erdem create a holiday beauty capsule

Merit and Erdem have created a limited-edition holiday beauty capsule inspired by the fashion house’s floral aesthetic. The three-set collection includes an eye-and-cheek set, a lip trio, and a trio of scented soaps.

Sol de Janeiro turns Cheirosa scents into candles

Sol de Janeiro has released three limited-edition candles inspired by its popular Cheirosa body mists.

SKIMS Beauty is coming in 2027

Kim Kardashian announced on X that SKIMS Beauty will launch in 2027.

Chanel names Lucia Pieroni creative makeup director

Renowned makeup artist Lucia Pieroni is stepping into a new role at Chanel as creative makeup director this month. She has been creating the house’s runway makeup since Matthieu Blazy’s debut collection for Chanel.