Beauty News from April 2026

Estée Lauder expands DayWear with a cleanser

Estée Lauder has introduced a new cleanser within its DayWear collection. The Glow Boost Gel Cleanser is formulated with cucumber extract and caffeine, targeting excess oil and the look of pores.

La Bonne Brosse lands in Türkiye

La Bonne Brosse, the French hair accessory brand known for its pastel-colored designs, has arrived in Türkiye. Its best-selling N01 brush is suitable for all hair types and is designed for regular use, with a focus on shine, scalp comfort, and overall hair condition.

Fenty Beauty adds a limited-edition body mist

Fenty Beauty has introduced a limited-edition scent to its Allover Body Mist collection. Tropic Trip blends notes of blood orange, pineapple, peach, coconut, sandalwood, and amber.

Anua launches a neck cream with gua sha

K-beauty brand Anua has developed a neck cream with a built-in gua sha applicator. The massage tip helps reduce the look of puffiness, while the formula includes retinol, collagen, and peptides to support a firmer-looking neck area.

Cream Co. debuts its first fragrance

Turkish beauty brand Cream Co. has introduced its first fragrance, Aura. The creamy, powdery Eau de Parfum blends vanilla, red apple, pink pepper, cashmere wood, jasmine, lily, and sandalwood.

Rhode and Justin Bieber launch new collection

Rhode has teamed up with Justin Bieber on a new drop set. The Rhode x The Biebers collection includes acne patches, undereye patches, and a Caramelized Banana version of the brand’s Peptide Lip Treatment.

Tatcha adds lip balms to its line

Tatcha is expanding its lip care range with The Melting Lip Balm, available in four shades. The formula includes peptides, algae extracts, and tamanu oil, with a focus on nourishment and barrier support.

CODAGE Paris returns to Türkiye

CODAGE Paris has re-entered the Turkish market. The range is built on mostly natural ingredients paired with peptide-based technologies, with a focus on targeted, solution-driven skincare.

Bridal house Galia Lahav launches a fragrance

Known for its bridal collections, Galia Lahav has partnered with niche fragrance brand A.N. Other to launch a new scent as part of its 40th anniversary. Citrine Veil blends bergamot, mandarin, lemon, cedarwood, musk, and sandalwood.

Diptyque updates its candle collection

Diptyque has updated its iconic candle collection for the first time since 1963. Designer Julie Richoz has reinterpreted the glass vessels, alongside the introduction of five new scents and a refill option.

Home care tech brand Mova arrives in Türkiye

Mova, an AI-powered home technology brand, has launched in Türkiye. Its offering spans vacuums, pet care devices, and hair styling tools.

RoC casts Real Housewives of NYC for new cream

RoC Skincare has launched its new Retinol Correxion Rich Cream with a campaign fronted by Bethenny Frankel, Sonja Morgan, and Ramona Singer of The Real Housewives of New York City.

Maison Margiela brings couture craft to fragrance

Maison Margiela brings its haute couture sensibility to fragrance with the six-piece Scentsorium collection. The line pairs sculptural bottles with rare ingredients and high concentrations.

Soft Services and Vacation team up

Soft Services has partnered with Vacation on a limited-edition Buffing Bar. Scented with Vacation’s signature sunscreen fragrance, the product is designed to help smooth the skin and address ingrown hairs while removing sunscreen residue.

Laneige adds a lip plumper to its line

Laneige continues to build out its lip category with the new Flush Pop Lip Plumper. The clear, glossy formula is designed to deliver hydration and a fuller-looking effect.

Grown Alchemist arrives in Türkiye

Grown Alchemist, the Australian brand founded in 2008, is now available in Türkiye. Available at Beymen Beauty Studio, the selection includes moisturizers, cleansers, masks, body creams, serums, and enzyme peels.

Goop Beauty arrives in Türkiye

Goop Beauty, the clean beauty brand founded by Gwyneth Paltrow, is now available in Türkiye. The line is available at Communité.

Zoe Saldaña joins Lancôme

Zoe Saldaña is now a global brand ambassador for Lancôme and appears in the campaign for the brand’s new Absolue Longevity MD line.

Half Magic drops new Euphoria makeup capsule

Half Magic, created by Donni Davy, the makeup artist behind Euphoria, is releasing a new capsule collection alongside the show’s third season. The lineup includes an eyeshadow palette, a gloss, glitter, a blush, and a highlighter.

NYX moves into body care and fragrance

NYX Professional Makeup is entering body care and fragrance with its new Fat Oil Body collection. The lineup includes body oil, lotion, hair and body mist, and a limited-edition butt mask.

Stripes Beauty partners with Canyon Ranch

Stripes Beauty, founded by Naomi Watts, has partnered with Canyon Ranch. The brand’s products will be used in skin and scalp treatments focused on menopause and mature skin across Canyon Ranch locations.

Beauty brands take over Milan Design Week

Beauty and grooming brands, including Aesop, Byredo, Amouage, Valentino Beauty, Acqua di Parma, and Marvis, are taking part in Milan Design Week through a series of activations, launches, collaborations, and events.

Lancôme debuts longevity focused line

Lancôme has announced Absolue Longevity MD, a new line focused on slowing visible signs of aging. The five-piece range includes serums and moisturizers for different skin concerns. At the core is Mitopure, a longevity-focused ingredient that supports the skin at a cellular level.

Chanel Beauty launches two new lip serums

Chanel Beauty has added two new scents to its Micro Sérum Lèvres line. Frais features a green apple note, while Tendre blends raspberry and rose. The formula includes hyaluronic acid and camellia extract to support lip hydration.

Pat McGrath Labs under new ownership

Pat McGrath Labs is emerging from bankruptcy under new ownership by GDA Luma, an existing investor in the brand. Pat McGrath will step back from ownership but remain in her role as creative director.

Kiko Milano names its first global creative director

Kiko Milano has appointed makeup artist Marcelo Gutierrez as its first global creative director. Gutierrez is known for his work with Madonna, Charli XCX, and Lily-Rose Depp.

Jacob Elordi is the new face of Bleu de Chanel

Actor Jacob Elordi has been named the new face of Bleu de Chanel, Chanel’s men’s fragrance line. His first campaign for Bleu de Chanel L’Exclusif will be unveiled in May.

Violette_FR adds new eyeshadows

Inspired by makeup artist Violette Serrat’s take on effortless French beauty, Violette_FR has expanded its eye category with new Plume Eyeshadow shades. The practical cream-to-powder formula is available in eight shades, including four matte and four shimmer finishes.

Demi Moore joins Lancôme

Demi Moore has been named Lancôme’s new global brand ambassador. She appears in the campaign for Reset The Cream from the Absolue Longevity MD line.

Teyena Taylor is Revlon’s new face

Revlon has tapped Teyana Taylor as the face of its Super Lustrous lipstick line. She stars in the brand’s upcoming Be Unforgettable campaign.

Natasha Denona adds a setting powder

Natasha Denona is expanding its HY-Glam line with a translucent setting powder. The water- and sweat-resistant formula sets makeup without a cakey finish, leaving the skin looking smooth and even.

Birkenstock introduces nail polish

Birkenstock is introducing a nail polish line inspired by the signature shades of its Arizona sandals. The range includes five colors, along with a base and top coat.

Sol de Janeiro drops new body care

Sol de Janeiro is adding three new body creams to its Body Badalada line, each in a different scent and texture. The range includes a lightweight gel, a richer milk, and a formula that gives the skin a subtle glow without feeling heavy.

Charles Leclerc joins L’Oréal Paris

Formula 1 driver Charles Leclerc has been named a global brand ambassador for L’Oréal Paris. He will represent the brand’s Men Expert line, as well as its hair care and styling lines.

The Ordinary launches The Markup Marché Pop-Up

The Ordinary is set to roll out a new pop-up concept, The Markup Marché. Opening in Toronto, London, Paris, São Paulo, Mexico City, and Melbourne, the spaces will offer different in-store experiences, with product sales limited to the Toronto location.

Rhode arrives in Türkiye this fall

Hailey Bieber’s beauty brand Rhode is set to launch in Türkiye this September. Popular products like Glazing Milk and Peptide Lip Treatment will be available at Sephora Türkiye.