Beauty News from May 2026

Vittoria Ceretti is Armani Beauty’s new face

Vittoria Ceretti is the new global brand ambassador for Armani Beauty, fronting the campaign for the reformulated Luminous Silk Foundation.

OSEA Malibu has a new mineral SPF

Californian clean beauty brand OSEA Malibu has launched Marine Screen SPF 50, a lightweight mineral sunscreen that absorbs seamlessly into skin.

Chanel makeup enters a new era

Ammy Drammeh, Cécile Paravina, and Valentina Li have stepped down from Chanel’s Cometes Collective, the creative group established four years ago to shape the house’s makeup vision. No successors have been announced.

PSG’s Vitinha is the new face of Vichy Laboratoires

Football star Vitinha has joined Vichy Laboratoires as global brand ambassador, also fronting the brand’s Dercos Anti-Dandruff campaign.

Paula’s Choice lands in Turkey

Paula’s Choice has officially landed in Turkey. The brand, long celebrated for its potent formulations and targeted skincare solutions, is now available in Sephora. The edit spans its cult-favorite 2% BHA Liquid Exfoliant, serums, moisturizers, and a body exfoliant.

Prada Beauty’s Paradoxe Hand Cream is here

Prada Beauty expands its Paradoxe universe with a new hand cream. The signature triangular packaging comes filled with notes of pear, orange blossom, vanilla, and jasmine.

Bubble Skincare x American Eagle’s limited collection

Bubble Skincare and American Eagle have teamed up on a limited-edition collection. The lineup includes shorts, t-shirts, pajama sets, hair bands, and slippers, alongside bags stocked with Bubble Skincare products.

Nobel-winning Noble Panacea lands in Turkey

Noble Panacea, the skincare brand founded by Nobel Prize-winning chemist Sir Fraser Stoddart, has arrived in Turkey. The brand’s high-performance formulas, developed with proprietary technology, are now available at Beymen Beauty Studio.

Olivia Jade launches clean beauty brand o.piccola

Content creator Olivia Jade has founded o.piccola, a clean beauty brand merging skincare and makeup. The debut product is a dual-ended stick highlighter and bronzer, available in three shades.

Costa Brazil opens its first store in New York

Costa Brazil, the skincare and fragrance brand founded by designer Francisco Costa, has opened its first store in New York. The space will also host events with artists and creatives.

Lady Gaga’s Haus Labs arrives in Turkey

Haus Labs, the makeup brand founded by Lady Gaga in 2022, has landed in Turkey and is now available at Sephora. The edit includes the brand’s cult Triclone Skin Tech Foundation, alongside brushes, a stick blush, highlighter, and lipstick.

Dua Lipa’s DUA Skincare pops up at Selfridges

DUA, the skincare brand developed by Dua Lipa in collaboration with Augustinus Bader, hosted its first pop-up at Selfridges London from May 14 to 27. The event featured surprise gifts, a photo booth, and DUA products.

Lancôme’s Juicy Tubes now comes in a blush

Lancôme’s cult Juicy Tubes lineup has expanded with Jelly blushes in three shades. The formula delivers a natural, glossy finish with lasting wear.

Paula’s Choice is the FIFA World Cup’s official skincare sponsor

Paula’s Choice has become the official skincare sponsor of the 2026 FIFA World Cup, kicking off in Mexico on June 11. The brand’s Proud Supporter of Your Skin campaign highlights its products’ resilience against harsh environmental factors.

Jean Paul Gaultier unveils a niche fragrance collection

Jean Paul Gaultier has stepped into the niche fragrance world with Les Ateliers Gaultier, a six-piece collection rooted in the house’s haute couture heritage through scent. Each fragrance was developed with a different perfumer and presented in vintage-inspired bottles.

Jon Vinny’s just dropped a fragrance

LA’s iconic Italian restaurant Jon & Vinny’s has teamed up with Le Monde Gourmand on a limited-edition fragrance, and it smells exactly like the best part of summer cooking. Tomate Bébé layers bergamot, fennel, tomato leaf, basil, and green pepper.

Lemme and Starface join forces

Lemme and Starface have joined forces on a limited-edition wellness and skincare collection featuring star-shaped Healthy Skin Gummies, acne patches, and a Lemonade Star Balm.

Marc Jacobs Beauty is coming back

Marc Jacobs Beauty is officially back, after shutting down in 2021. The brand marks its return with a new makeup collection, featuring eyeliner, eyeshadow, mascara, stick blush, bronzer, highlighter, and lipstick.

Holidermie arrives in Turkey

French clean beauty brand Holidermie, known for its holistic approach to skincare, is launching in Turkey. The selection includes moisturizers, sunscreen, shampoo, face oil, and hand cream. It will be available at Communité Store this month.

Acqua di Parma opens a summer boutique in Portofino

Acqua di Parma has opened a seasonal boutique in Paraggi, near Portofino, in partnership with restaurant group Langosteria. Celebrating its 110th anniversary, the summer store carries the brand’s classics alongside exclusive capsule collections.