Peracas Founder Beyza Arman Nails the Effortless Beauty Look

Beyza Arman, founder and creative director of Peracas, believes consistency matters. Staying loyal to products that truly work for her, exercising regularly, and being mindful of what she eats and drinks all help keep her mood steady and her skin calm. Comfortable with imperfection and drawn to a beauty that feels effortless, Arman naturally embodies the values she believes in. Her approach is holistic but instinctive, shaped by listening closely to her body and adjusting her routines accordingly. We sat down with Beyza to talk about what well-being looks like to her in practice.

What does your perfect self-care day in Istanbul look like?

I always start with exercise. Then I make my favorite smoothie. Since I usually plan a proper hammam visit and a long massage session at places like Zeyrek Çinili Hamam, Six Senses Kocataş Mansions, or Kılıç Ali Paşa, I keep things light beforehand. I also like to give my skin the same level of care, so I book a hydration or vitamin treatment at Hydralife Beauty. Then I stop by Feur in Bebek to get my hair done, plus a mani and pedi. I usually wrap up the day at Karaköy Lokantası, catching up with a friend over dinner.

You travel to Milan often. What skincare products do you tend to bring back with you? And are there any beauty spots you always visit while you’re there?

Turkey is incredibly strong in beauty and wellness services. That said, I do have a few go-to brands that aren’t always available here, like Zelinski & Rosen, Aesop, Le Labo, and Officine Universelle Buly. When I’m in Milan, I usually stop by my favorite pharmacies. Whenever I have the time, I see a Brazilian therapist I love for a proper Brazilian massage. Maintaining my routines while traveling is essential to how I feel.

 

 

What are the beauty essentials in your travel bag?

Bioderma Sensibio Micellar Water, Augustinus Bader The Rich Cream, Shiseido Benefiance Wrinkle Smoothing Day Cream, Ouai hair oil, and Shiseido Ultimune Eye Power Infusing Eye Concentrate.

What helps you slow down and reconnect with yourself?

I usually go for long walks. Being by the sea or walking through a forest really grounds me. Especially in summer, swimming for hours and letting myself drift, imagining I am a mermaid, feels deeply restorative. Other days, I light candles and stay home, spending time with my dog. These moments help me reset.

What are your go-to self-care rituals?

In my old apartment, I’d run a bath at least three nights a week and sink in with a book or a series for hours. I use Zelinski & Rosen’s body scrub regularly, and apply vitamin E oil all over my body year-round.

 

 

What are the staples in your makeup bag?

Merit concealer, Dior and Officine Universelle Buly lip balms, and Olio E Osso blush.

 

 

How would you describe your approach to skincare? Has it changed over time?

I’ve learned to listen more carefully, both to my skin and to myself. I change up my routine and supplements with the seasons, depending on how I’m eating and how run-down I feel. It’s never just the products. How I move, eat, and hydrate shows up on my skin.

In summer, I spend much more time outdoors. My diet shifts during holidays and I drink more alcohol, so I focus on staying well hydrated. To counteract dryness from sun and sea, I choose lightweight, oil-based products that nourish without feeling heavy or clogging pores.

In winter, no matter how much I try, I end up drinking less water. The dry air means my skin needs more hydration, so I move toward richer, more nourishing formulas than I use in summer.

The one habit I never change, regardless of the season, is using sunscreen every single day. I’m strict about this, especially after reading about the effects prolonged screen exposure can have on the skin.

I also believe that too many products can overwhelm the skin. I prefer keeping things simple and sticking with what truly works. When I’m consistent with what works for me and I’m moving, eating, and hydrating the way I should, I feel more like myself. And it shows on my skin.

 

Your long hair falls somewhere between curly and wavy, and it always looks so healthy and shiny. How do you care for it?

Because I travel so frequently, my hair tends to dry out. Especially in places like Milan and Paris, the water can be incredibly hard, and my hair definitely feels it. I always keep a lightweight oil blend with shea butter on hand. My hair is very fine, so anything too rich just weighs it down, which is why I stick to lighter oils that still give it the nourishment it needs.

I try to limit heat styling, brush gently, nourish my hair with oils regularly, and schedule treatments when needed. For me, haircare works best when it’s minimal but intentional.

Peracas already features a few hair accessories. Do you plan to expand that category?

Absolutely. We’re definitely expanding into larger clips and more statement headpieces.

Have you ever made a beauty mistake?

When I was younger, I had my eyebrows plucked because I admired that look. Since my brows are naturally straight, I spent a while looking like Mr. Spock. Once they grew back, I never touched them again.

Who inspires you when it comes to beauty?

I’ve always been drawn to beauty that feels natural and effortless. Even though our styles are different, my mother and grandmother are the ones who shaped that sensibility in me. I’ve always loved Monica Bellucci in her early years, and I admire women like Charlotte Casiraghi, Gisele Bündchen, Sienna Miller, and Beatrice Borromeo.

You love traveling. What are your favorite beauty spots?

The US, especially New York, feels like a beauty playground. I also love Parisian pharmacies and the range they offer.

 

 

Grapes are one of the recurring symbols in Peracas. What do they mean to you?

Grapes have long been a symbol of abundance and transformation. From ancient mosaics to Renaissance paintings, they show how patience can turn effort into beauty. For Peracas, they represent a connection to roots and quiet elegance. For me, they’re a reminder to slow down, trust the process, and appreciate the grace of growing older. Along the way, they’ve also become a little good-luck charm.

What does beauty mean to you?

To me, beauty isn’t just about looks. It shows in how you move, speak, and treat others. I love a kind of elegance that feels effortless, subtle, warm, and lasting without demanding attention.

What is your favorite flaw?

The scars and birthmarks on my body.