Makeup

Yes, You Can Wear Makeup to the Beach

Whether you swear by a bare face or like a little something-something in your beach bag, there’s no one way to do seaside beauty, and that’s exactly the point.

July 24, 2025

Some prefer to go totally product-free, while others feel more like themselves with a tinted balm or touch of concealer in tow. Either way, beauty is personal. It’s about what makes you feel your best, not about following rules.

If your version of “beach-ready” includes a hint of glow and coverage, a few subtle tweaks can go a long way. Try a cream blush in peach or berry tones swept across your cheeks and nose for that naturally flushed effect. On the lips, SPF is non-negotiable—but a tinted balm or cheek stick doubles down on both color and comfort. Spot-conceal where you need it (especially if your base includes SPF), and if things are feeling too dewy, a whisper of setting powder is your best friend.

Of course, the real beach beauty essential isn’t makeup—it’s sunscreen. Reapplying throughout the day is the move, and stick or spray formulas make on-the-go touch-ups nearly foolproof.

Below, our go-to products for a beach look that’s effortless, wearable, and sun-smart.

 

Face

 

Cheeks

 

Lips

 

Sunscreen