Beauty News From October 2026

Lashify’s new brand ambassador

Makeup artist Ernesto Casillas, whose clients include Zendaya and Jennifer Lopez, has been named Lashify’s U.S. brand ambassador.

John Legend creates a holiday song for Sephora

Sephora Europe is celebrating the holidays with John Legend. The singer wrote and performed Here It Is, a new song inspired by holiday shopping at Sephora.

Santa Maria Novella taps Formafantasma for creative direction

Renowned design studio Formafantasma is taking over creative direction at historic Italian beauty house Santa Maria Novella.

Barber VicBlends launches men’s haircare brand

Barber Victor Fontanez, known online as VicBlends, has founded BetterDays, a new men’s haircare brand. The debut lineup includes Rebound Cream for reducing frizz and Grip Powder for adding texture to fine hair.

Sephora is coming to 100 Marks & Spencer stores

Sephora and Marks & Spencer are bringing Sephora at M&S to the UK. Starting next year, most of Sephora’s brands and products will also be available at 100 M&S stores.

Sandy Liang turns her blue ribbons into nail polish

Nail artist Holly Falcone’s brand Celisse has teamed up with designer Sandy Liang on a limited-edition nail polish. Called Ribbon, the satin blue shade nods to the blue ribbons that frequently appear in Liang’s collections.

Armani Beauty reformulates Lip Maestro

Armani Beauty has updated the formula of its Lip Maestro line. Available in 12 shades, the lipsticks have a lightweight feel with a moisturizing finish, with Vittoria Ceretti starring in the campaign.

NuFace teams up with Altuzarra

Beauty tech brand NuFace has teamed up with Altuzarra on a special-edition set featuring a custom-designed bag. Inside are the NuFace Mini+ device, Aqua Gel Activator, Power Mask, Prep-N-Glow wipes, and a brush.

Dua Lipa’s DUA opens its first boutique

Dua Lipa’s skincare brand DUA, created with Augustinus Bader, is opening its first permanent boutique in Paris’s Palais-Royal.

Saie Beauty brings its dewy makeup to Turkey

Saie Beauty will soon be available at Sephora Turkey. Founded in 2019, the brand is best known for Glowy Super Gel, Dew Blush, and Slip Tint.

Nutrafol takes on breakage with Strand Serum

Hair supplement brand Nutrafol is launching Strand Serum, a new hair treatment developed to address breakage, dryness, and frizz.

Amber Valletta launches Maison Beaux

Model Amber Valletta and hairstylist Teddy Charles have founded a new haircare brand. Maison Beaux’s five-product collection includes shampoo, conditioner, a mask, volumizing spray, and styling cream, all scented with a fragrance created by perfumer Jérôme Epinette.

Estée Lauder marks breast cancer awareness month in Istanbul

The Estée Lauder Companies Turkey is hosting Sanattan İlhamla: Sarılarak Saralım at Istanbul Modern from October 6 to 11 as part of its long-running breast cancer awareness efforts. The program includes exhibition tours, workshops, talks, and seminars centered on solidarity and wellbeing.

Tower 28 turns JELL-O into lip gloss

New-generation makeup brand Tower 28 has teamed up with cult jelly brand JELL-O on a limited-edition lip gloss set. JELL-O x Tower 28 comes in strawberry and lemon-lime flavors.

Chanel’s new fragrance is inspired by St. Moritz ski trips

Chanel has added a new fragrance to its Les Eaux de Chanel collection. Created by perfumer Olivier Polge and inspired by Gabrielle Chanel’s ski trips, St. Moritz blends notes of pear, rose, and musky amber.

Harper Beckham is launching a beauty brand

Victoria Beckham’s daughter Harper Beckham is reportedly preparing to launch her own beauty brand in 2027.

Lancôme puts women’s mental health in focus

Lancôme has launched I’m Fine, a global campaign focused on women’s mental health. Brand ambassadors Demi Moore, Christy Turlington, Zoë Saldaña, and Vanessa Kirby share personal stories to remind women they’re not alone.

Rituals commits €20 million to youth mental wellbeing

Rituals is committing €20 million between 2026 and 2028 to youth mental wellbeing programs focused on resilience, connection, and emotional health. The investment is part of the brand’s 10% Profit for Impact initiative.

Fenty Beauty and Casetify create a phone case

Fenty Beauty has teamed up with Casetify on a phone case that holds the brand’s Gloss Bomb and setting powder.

Dog groomer Jess Rona introduces Shmoop

Jess Rona has created Shmoop, a grooming brand for dogs. The lineup includes a leave-in conditioning spray, a balm-to-oil serum for dry coats, a comb, and a grooming brush for short-haired dogs.

Erewhon creates a Zara Larsson smoothie

Erewhon has teamed up with Zara Larsson on a limited-edition smoothie inspired by her Midnight Sun album. Made with fruit, coconut water, and lion’s mane mushroom, the drink will support the Malala Fund, founded by Malala Yousafzai and her father.

Merit’s second fragrance is inspired by optimism

Merit is back with a second fragrance, New Wave L’Extrait de Parfum, created by perfumers Dominique Ropion and Meabh McCurtin. Inspired by power, sensuality, and optimism, the scent blends orange blossom, ylang-ylang, woods, and musk.

Rare Beauty reunites with Béis

Shay Mitchell’s travel brand Béis has teamed up with Rare Beauty once again. The Béis x Rare Beauty collection includes cosmetic bags in three sizes, a suitcase, a Mini Weekender, and a makeup set with liquid blush and lip gloss.

Isamaya Ffrench steps away from ISAMAYA Beauty

Isamaya Ffrench has announced her departure from ISAMAYA Beauty, the makeup brand she founded.

Begüm Khan reimagines Guerlain’s L’Heure Bleue

Jewelry designer Begüm Khan has reunited with Guerlain to create a limited-edition L’Heure Bleue bottle adorned with her signature iris flowers. Each bottle is finished by hand.

Şekerci Cafer Erol turns desserts into fragrance

Şekerci Cafer Erol, known for its traditional sweets, Turkish delight, and chocolates, has created a six-fragrance collection. Notes including rose, chocolate, and citrus take inspiration from the brand’s desserts and coffee.

Dior turns lip balm into a phone accessory

Dior has released Médaillon, a limited-edition lip balm from its 2026 holiday collection that attaches to the back of a phone or phone case. The Crystal Pink shade has a sheer, multicolor shimmer.

The Ordinary adds a new lip treatment

The Ordinary has launched HA + Asiaticoside Lip Treatment, a new formula that helps hydrate, plump, and smooth the lips.

Isabelle Huppert fronts Byredo’s new lip campaign

Byredo has added three new lip products to its makeup collection: Fire & Rain lipstick, Red Light lip liner, and Vinyl liquid lipstick. French actress Isabelle Huppert stars in the Lips campaign.

Glow Recipe turns Buldak flavors into lip balm

Glow Recipe has teamed up with Korean spicy noodle brand Buldak on the limited-edition Glow Recipe x Buldak Glass Balm collection. The two flavored lip balms are inspired by Buldak’s Original and Carbonara sauces.

Lucy Bridge releases her first book

Makeup artist Lucy Bridge’s Colour Mode brings together more than 380 images, including work photographed by Paolo Roversi, Tim Walker, and Sam Rock. The book offers a look into Bridge’s creative process.

Rouge Victoria gets a limited-edition lip set

Victoria Beckham Beauty has released the limited-edition Rouge Victoria Lip Set. It pairs a red lipstick and lip liner with a lip brush and pouch.

French beauty brand Bienaimé arrives in Turkey

French fragrance and beauty brand Bienaimé, founded in 1935 by perfumer Robert Bienaimé, is now available at Communité in Istanbul. The collection includes soaps, fragrances, body care, and accessories, with packaging that nods to vintage beauty products.

Aybüke Pusat joins Arko Nem

Actress Aybüke Pusat is the face of Arko Nem’s new Extra Serum body lotion line. The three formulas target different skin concerns, from uneven tone to dryness and loss of firmness.

Dove turns its Beauty Bar into a fragrance

Dove has launched its first fragrance. Inspired by the scent of its classic Beauty Bar, the limited-edition Dove Original Fragrance has a clean, fresh profile.

Gohar World turns everyday shapes into combs

New York-based design brand Gohar World has added three acetate combs to its collection, shaped like a bean, an egg, and a heart.

Dr. Barbara Sturm creates a cream for ski season

Dr. Barbara Sturm has launched Ski Cream, a new moisturizer developed for cold-weather conditions. The rich formula supports the skin barrier, helps soothe sensitivity, and protects against wind and cold.

Love Island USA’s JaNa Craig launches a lash brand

Love Island USA alum and content creator JaNa Craig has founded Aura by JaNa, a new lash brand launching November 6.

Augustinus Bader opens a spa at The Mark

Augustinus Bader is opening a new spa at The Mark Hotel in New York at the end of November. The space will offer holistic treatments, with dedicated rooms for face and body treatments and a hyperbaric oxygen chamber for post-procedure skin.

Jennifer Lawrence’s haircare brand mes° beauty is here

Jennifer Lawrence’s biotech haircare brand mes° beauty is now live. Developed with Arcaea, the three-product collection includes a hair mask, serum, and root-lifting spray.

Curology teams up with Dove Cameron

Skincare brand Curology has created a four-piece collection with Dove Cameron. Curology x Dove Cameron includes a cleanser, moisturizer, lip balm, and primer formulated to hydrate and leave skin looking brighter.

Seth Rogen stars in Sephora’s holiday campaign

Seth Rogen stars in Sephora’s new holiday campaign, We All Sephora. Directed by Jason Woliner, the film follows the actor as he navigates beauty gifting with a little help from a Sephora Beauty Advisor.