Beauty News from July 2026

Turkish Airlines and Atelier Rebul have a new collab

Atelier Rebul and Turkish Airlines have teamed up on the Wonders of Istanbul Collection, an amenity line created exclusively for Business Class passengers. The series includes liquid soap, cologne, a reed diffuser, and hand and body lotion in a scent built around bergamot, lemon, blackcurrant, rose, sandalwood, and musk.

Melez Tea moves into functional mushrooms

Melez Tea has introduced its new Melez Mondays collection. Mondays Mushrooms features four adaptogen powder blends made with functional mushrooms.

A$AP Rocky gets his own Fenty Skin collection

Fenty Beauty has teamed up with A$AP Rocky on a new Fenty Skin collection. The lineup includes Lux Balm Hydrating Moisture Barrier Lip Balm and a special-edition Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.

Armani Beauty just launched its first stick blush

Armani Beauty has launched its first stick blushes, a cream-to-powder formula that melts into skin. The moisturizing hybrid blush delivers a matte finish.

Gisou’s new hair and body mists are honey-infused

Gisou has launched honey-infused hair and body mists. The alcohol-free Honey Infused Hair & Body Mist collection comes in two scents featuring notes of vanilla, white musk, cherry, raspberry, and caramel.

Beauty of Joseon drops a tinted mineral sunscreen

Beauty of Joseon has introduced a mineral sunscreen in 15 shades. The lightweight, layerable Dayscreen Lightweight Tinted SPF 30 Mineral Sunscreen targets the appearance of pores.

Olaplex’s signature scent gets a hair and body mist

Olaplex has launched a hair and body mist in its signature scent. The limited-edition Signature Hair & Body Fragrance Mist features notes of grapefruit, mint, ginger, and sage.

Pat McGrath creates lip liners for Louis Vuitton

Louis Vuitton has introduced LV Crayon Lip Liner, the latest addition to La Beauté Louis Vuitton. Developed by Pat McGrath, the 10-shade collection features a peptide-infused formula and a Monogram Flower-shaped pencil designed for a better grip.

Dakota Johnson and Alexander Skarsgård join Valentino Beauty

Dakota Johnson and Alexander Skarsgård are Valentino Beauty’s new global brand ambassadors. Skarsgård will front the brand’s upcoming fragrance campaign, while a campaign featuring both actors will debut this summer.

La Roche-Posay meets Minions

La Roche-Posay has teamed up with Minions & Monsters on a playful global collaboration. Featuring the brand’s Effaclar line for oily and acne-prone skin, the Ready. Clear. Action! campaign highlights acne care and education.

Crown Affair launches The Aperitivo Collection

Crown Affair has created a limited-edition collection inspired by the Italian ritual of aperitivo, the early-evening tradition of gathering for drinks and small bites. The Aperitivo Collection includes handmade hair clips, silk scrunchies, a canvas tote, and a travel-size volumizing mousse.

Rare Beauty introduces Lip Oil Stick

Rare Beauty has introduced Soft Pinch Lip Oil Stick, combining a lip oil and lipstick. The formula is available in eight shades and is designed to hydrate and visibly plump the lips.

Kerem Bürsin joins ISDIN

Spanish skincare brand ISDIN, best known for its sunscreens, has named Kerem Bürsin as its face in Turkey. The actor stars in the campaign for Fotoprotector Fusion Water Magic SPF 50.

French beauty brand Bourjois arrives in Turkey

Heritage French makeup brand Bourjois is now available in Turkey. The collection, available at Gratis, includes foundation, blush, mascara, lipstick, and more.

Glossier gives Balm Dotcom a New York twist

Glossier has introduced a limited-edition I ❤️NY Balm Dotcom. Inspired by New York, the transparent lip balm is apple-scented.

Gracie Abrams fronts new Coco Mademoiselle Crush

Chanel ambassador Gracie Abrams fronts the campaign for Coco Mademoiselle Crush Absolu, a new fragrance by perfumer Olivier Polge. The scent features notes of grapefruit, lychee, rose, jasmine, and patchouli.

Valentino Beauty unveils Vendetta Fragrances

Valentino Beauty has introduced two new fragrances: Vendetta Donna, built around tuberose, and Vendetta Uomo, a spicy scent. Dakota Johnson and Alexander Skarsgård front the campaign, photographed by Inez & Vinoodh.

Foreo goes beyond beauty tech

Beauty tech brand Foreo has launched its panel LED devices. The brand is also entering the wellness category with FAQ Pure, a supplement formulated to support hair, skin, nails, and the immune system with regular use.

Sol de Janeiro enters men’s fragrance

Known for its body care and fragrance mists, Sol de Janeiro is expanding into men’s fragrance with two new cologne mists. Cheirosa 7 and Cheirosa 10 nod to the iconic jersey numbers worn by football stars including Cristiano Ronaldo and Lionel Messi.

Kiehl’s teams up with Milk Bar

Kiehl’s has unveiled a limited-edition collection with New York bakery Milk Bar. The lineup includes a body wash, body cream, and three lip balms inspired by the bakery’s signature flavors, including Cereal Milk and Buttercream Birthday Cake.

Iris Law launches Little Sip

Model Iris Law has launched Little Sip, a traveling pop-up café and teahouse project inspired by her travels in Japan. The project’s first pop-up took place in Copenhagen.

Ella Bright is Rare Beauty’s first ambassador

Off Campus star Ella Bright is Rare Beauty’s first brand ambassador. The actress fronts the Made You Blush campaign, spotlighting the brand’s cult Soft Pinch Liquid Blush.

Jean Paul Gaultier debuts La Favorite

Jean Paul Gaultier has unveiled its first new women’s fragrance in years. La Favorite features notes of Arabian jasmine, rose, ylang-ylang, tonka bean, vanilla, and musk, with model Ella McCutcheon fronting the campaign.

Head & Shoulders drafts Alperen Şengün

NBA player Alperen Şengün is the new face of Head & Shoulders in Turkey. The basketball star fronts the campaign for the brand’s Men Sport Freshness Refreshing Menthol Anti-Dandruff Shampoo.

Oh My Cream opens Paris flagship

Known for its curated selection of clean beauty brands, Oh My Cream has opened its first flagship store in Paris’s Saint-Germain district. Spanning three floors, the space features a Glow Bar serving drinks alongside wellness offerings including a sauna and cold plunge.

David Mallett launches hair accessories

Celebrity hairstylist David Mallett has created a collection of hair accessories, including a hairbrush, comb, and a hairpin for creating a French chignon. Inspired by his mother’s brushes and hair accessories, the collection is a tribute to craftsmanship.

Rare Beauty has a new fine fragrance

Rare Beauty has introduced a new fine fragrance, Rare Beginnings. Inspired by fresh starts, the warm, sweet eau de parfum blends notes of pear, gardenia, jasmine, and vanilla.

Role Model is Salt & Stone’s new face

Singer Role Model is the new face of body care brand Salt & Stone. The campaign coincides with the release of his third album.

YSL taps Alisha Boe for Black Opium

Actress Alisha Boe has been named the global ambassador for Yves Saint Laurent’s iconic Black Opium fragrance. She stars in the campaign for Pink Glaze, the newest addition to the Black Opium family.

Estée Lauder’s new Gourmand scent

Estée Lauder has unveiled Glimmer, a new gourmand fragrance with notes of raspberry, macaron, and vanilla. Actress Hailee Steinfeld stars in the campaign.

Gap brings back its cult fragrances

Gap has revived its cult fragrances from the ’90s. Heaven, Dream, Om, and Grass return with updated formulas, joined by a new scent called Harmony.

Zendaya joins Prada Beauty

Prada Beauty has named Zendaya its global brand ambassador. The actress also fronts the campaign for Paradoxe fragrance.