Hair Perfumes Are Everywhere—Here’s Why
Hair perfumes aren’t just about making your locks smell divine—they’re packed with nourishing ingredients that double as hair care.
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Products
5 American Skincare Brands Redefining Beauty with Fresh Perspectives
These skincare brands are reshaping the beauty industry with innovation and fresh ideas.
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The Cool-Toned Makeup Trend Taking Over TikTok
Thanks to Lily-Rose Depp, the ongoing ‘90s revival, and TikTok, cool-toned makeup is officially the vibe right now.
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Take It to Your Nail Artist: Valentine’s Day Nails
25 Valentine’s-ready nail ideas to bring to your next appointment.
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Dyson Airstrait Straightener
I’ve finally found the one—the hair styling tool I’m sticking with for life.
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Take It To Your Hair Colorist: This Season’s Hottest Shades
From Dua Lipa's bold transformations to Alexa Chung’s timeless cool, we’ve rounded up the most inspiring hair colors of the season.
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14 Sheet Masks Your Skin Will Thank You For
Practical yet indulgent, sheet masks cater to a variety of skin needs effortlessly.
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What I Learned Through Years of Battling Adult Acne
Through trial and error—and plenty of missteps—I finally figured out how to manage adult acne. Now, I’m ready to share my journey.
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Wonderflaw’s Picks for 2025’s Color Mocha Mousse
Pantone has crowned Mocha Mousse as 2025’s color of the year. This rich chocolatey brown is ready to take center stage in your beauty routine. Discover our handpicked favorites.
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Holiday Beauty Specials We Can’t Resist
This year’s festive makeup collections are here, and we’ve handpicked the best limited-edition gems just for you.
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Holiday Gift Guide From Turkish Beauty Brands
Our 2024 holiday gift guide features local beauty picks that bring the essence of Turkish culture to every routine.
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The Best Glowy Primers for Effortless Radiance
Discover the best primers for a lit-from-within glow—no grease, just radiance.
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