Gender-Neutral Fragrances You’ll Want to Share This Valentine’s Day
These gender-neutral picks smell just as good on your partner as they do on you, which makes gifting feel a little more personal.
Text Ebru Kabacık
fragrance
Beauty News from December 2025
From a clean fragrance out of the Turkish beauty scene to a fashion-forward toothpaste collab, these are last month’s beauty industry highlights.
Text Wonderflaw
Beauty Picks That Channel Pantone’s Color of the Year, Cloud Dancer
We gathered a lineup of beauty picks that echo its calm and versatile spirit.
Text Ebru Kabacık
Raspberry’s Delicious Moment in Fragrance
It’s everywhere right now, from sweet, playful compositions to deeper, more surprising blends.
Text Ebru Kabacık
Hair Perfumes Are Everywhere—Here’s Why
Hair perfumes aren’t just about making your locks smell divine—they’re packed with nourishing ingredients that double as hair care.
Text Ebru Kabacık
Are Niche Perfumes Really That Niche?
Could the so-called niche perfumes that everyone is wearing be an oxymoron?
Text Şevval Akyüz
A Very Demure Guide to Fall Perfumes
We’ve rounded up ten fragrances to put you in a very mindful fall mode.
Text Başak Ulubilgen
Father’s Day Fragrance Picks With A Twist
On this Father's Day, be the one to gift your dad his next signature scent.
Text Wonderflaw Team
Best Smelling Gifts For Mother’s Day
Imagine if you could bottle up the scent of your mother's embrace. Wonderflaw has curated a selection of perfumes with clean, floral, and contemporary notes, perfect for celebrating Mother's Day.
Text Wonderflaw Team
The Year In Beauty 2023
From artistic projects to embracing emotions, the beauty world had quite a progressive year. Valerie Dayan reflects on the industry’s prominent phenomena of the year.
Text Valerie Dayan
From Dude To Gentleman: Gifts To Elevate Grooming Routines
15 editor-approved gift ideas to indulge the men in your life this holiday season.
Wonderflaw’s Beauty Gift Guide For The Holidays
Ho ho ho, it’s giving pampering season. Here are 20 beauty gift ideas sure to make self-care lovers in your life (yourself included, obviously), very happy.